Every captain, whatever their means, deserves a seat at the table, a fair shot at mastery, and the joy of passing every hard-won lesson on to the next.

1. I Always free to play

   Some version of Secret Sails will always be free; the whole game, never a teaser.

2. II Play together

   One table or one group chat. Time together is the whole point.

3. III Easy to learn, worth mastering

   The rules fit on a card; the strategy takes years. Everything we learn about playing well, we share.

4. IV Crew first

   Community before commerce, always. The captains who teach it, argue over it and keep the table meeting are the reason it exists.

5. V Nothing hidden but the ships

   Transparency in everything we do: what we use, what it costs, what we got wrong. Trust is earned in the open.

6. VI Never franchised

   No sponsored sets. No licensed tie-ins. No blind boxes. No paying to win. New sets come from history, legend and every great game that came before.

7. VII Profits back into the game

   What the sets earn builds the next chart, the next fleet and the free game; one way to play never sinks another.

8. VIII Free for everyone
   Handmade for keeps

   In as many hands as possible, free on screen and on paper, with a handcrafted set for anyone who wants one for life.

9. IX Sets where they're needed

   When we can, we give sets away and sell them at a discount.

10. X New tools, old craft

    We build with the best tools of our time, and we're open about how.

The game stays whole The playing stays free